Canadian Marketplace

Canada is the largest trading partner of the United States with more than $533 billion U.S. dollars in total trade in 2006. So it follows that The Canadian Marketplace should be an important part of your business strategy. Here are some important reasons Canada and Arrow Mailing should be included in your next Direct Mail Campaign:

  • Canada is now the world’s 2nd largest country with regards to area, but ranks only 31st with regards to population with almost 33 million residents – a large and profitable marketplace.
  • Arrow Mailing is located in Windsor, Ontario - North America's busiest border crossing, and the only city both on the border and with a major postal facility. This enables us to expedite your delivery better than any other provider.
  • Over 25% of all mail leaving the USA is destined for Canada. What about yours?
  • With limited Canadian TV & radio stations, direct mail is the largest grossing media with 22.4% of Canadian advertising dollars.
  • Canadians receive, on average, 300 pieces of direct mail each year, which is less than half the amount Americans receive. This means there is plenty of room for growth!
  • Canadian response rates are significantly higher. The US Direct Marketing Association (DMA) puts the figures at 3-4% average response in Canada, as compared to 1-2% in the USA. This will dramatically improve your return on investment (ROI). Canadians buy from US companies!
  • Over 60% of Canada’s population lies within 2-4 days delivery time from Windsor via bulk rate mail.
  • Windsor lies south of 30% of the entire USA and is right across the river from Detroit.
  • Over 80% of Canadians live within 100 miles of the US border.
  • Canadians enjoy the same products and services as American’s. Our likes and dislikes are very similar. However, our retailers do not have as versatile an inventory as their U.S. counterparts. This means many Canadians are increasingly shopping online for products that are not available in Canada.
  • Canada is one of the most Internet connected countries in the world, with a large majority using either Cable or DSL broadband services.
  • Although Canada has two official languages (English and French), English is the first language of the vast majority of Canadians. (If you want to reach the French speaking population of Quebec, Arrow Mailing can help you better understand the needs of that unique market.)
  • With universal health care and highly subsidized education, Canadians enjoy one of the highest standards of living in the world. This means disposable income is available to purchase your products!
  • The US trades more with the province of Ontario alone than with all of Japan.
  • The average disposable income saved by Canadians is 10.2%.
  • Over 60% of Canadian families own their own homes.

Get Your Share Of $533 Billion In Trade! Expand Your Market To Include Canada - With Arrow Mailing As Your Canadian Bulk Mail Partner!

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What Canadians Earn by Family Income

US$ %
+60.000 13.0
50-59,999 6.9
40-49,999 16.8
25-39,999 31.4
15-24,999 15.1
Under 15,000 16.5

Education Levels

University Degree 11.1%
Post Secondary Diploma 21.4%
Some Post Secondary 8.4%
0-12 Years 31.4%

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